One of the most well-known marketing techniques is branding. From your headshots to your logo, everything must follow this all-encompassing “brand” in order to best market your business. But why? Here we go through why branding is so important and what it can do for your business.
If you stop someone on the street and show them the Facebook blue, chances are they’ll recognize it even without the Facebook logo. This is thanks to Facebook’s branding which consistently uses that same blue color across their site, making it recognizable to consumers. Your business should operate in the same way, using one or two of the same colors across all of your promotional materials in order to gain that recognition across your customer base.
It provides a face to the company
People like to know that there are real human beings behind a business. It makes the business seem more personable and relatable to the customer. So, even something as simple as an About Page with all of the headshots of your employees can go a long way in making someone feel more comfortable in doing business with you.
It generates referrals
People like brands. It’s why they wear Nike shoes or Ralph Lauren shirts. By creating a brand that’s not only recognizable, but also appealing, more people are likely to look into your business and share it with others.
It portrays your company’s values
How you style yourself on your website and other marketing material can tell potential customers what kind of company you are and what you value. With your headshots, you can bring out the personality of your company and share your unique story which can then be marketed towards your target audience.
A great way to start building your company’s brand is with a brand photoshoot. Whether it’s for one person or for you entire office, the photographers over here at New York Headshot Photographer can help you capture the perfect brand photos for your company. Contact us today to get started.