Berkadia makes contact with NY Headshots to price a half day taking portraits of 14 people and to team shots at RedIQ one of their subsidiaries.

Follow up call

#1 goal was to show that the employees were fun, talented, and driven
#2 goal to show teamwork amongst their specialized teams
#3 to show off the work environment because it helps recruit the right people.

Collaborative Process

#1 A site visit was done to meet the top brass, see the environment, and witness a meeting.
#2 A byproduct of that visit was to sit with the president who wanted something fresh. Competitor’s ABOUT pages were looked through.
#3 A shoot plan was drawn up dividing the 5 hour half day into two parts A) on location and B) in studio portraits.
#4 It was decided that each person would have three headshots done: Corporate, Casual, and Silly with props. The Corporate headshot was for Berkadia, the parent company, the Casual shot was the RedIQ portrait and the silly shot appears if you roll over the straight casual shot another personality is revealed.
#5 The background was to be pure white, the format of the photos would follow the already established square format.
#6 A memo followed and was sent out with a google calendar invite detailing what was expected from the 14 employees.

Shoot Day 2PM-6:30PM

#1 Photo team (photographer and assistant) arrive with lighting set up first shot of meeting taking place in the conference room.
#2 Wide shots and beauty shots of the space taken. More team shots.
#3 The Photo team moves to 26th Street studio where studio lighting has been preset, fourteen employees come in groups and wait their turn.

Click here to see the photos!

Click here to see the photos used on the company’s website!