Whether you own a 500-person company or a solo enterprise, the brand of your business is extremely important. Your brand portrays who you are as a person and a business, which in turn attracts potential clients and customers. This is why many people and businesses are hiring photographers for a brand photoshoot. However, in order for your brand to be impactful, there are some things you should do before you sit down for your brand photoshoot.
If you’re hiring a professional photographer for a brand photoshoot, you likely have a good reason for it. Is it for rebranding purposes? Trying to attract a different demographic? A new product? Once you nail down why you’re doing this, it’ll be easier for you to narrow down on a particular style or brand.
Create a mood board
Once you’ve figured out what you’re trying to achieve with a brand photoshoot, it’s time to figure out the style and look you’re hoping to capture. The best way to do this is to create a mood board for inspiration. While you’ll obviously want to have a brand that’s unique to your company, looking at what other companies are doing will help you brainstorm specific styles and shot ideas.
Determine how these photos will be used
Are you just looking for photos to put on your company website? Or are you also looking for pictures that can serve as LinkedIn profile pictures, Facebook ads, and the like? Determining how you use these photos before sitting down for your photoshoot will ensure that you get all the types of photos that you need—profile, landscape, hero shots, square format, vertical, team/group, etc.
Shoot team photos as well as headshots
Having an individual headshot for each person in your company is a great idea, but don’t stop there. Having team or group photos is great for branding purposes. You can have everyone who works at your company in the same photo, or you can divide it by department.
Plan out your props and outfits
The props and outfits you use should match the look of your brand, so be sure to plan accordingly. Props should reflect your industry (for example, if you’re a tech company, then consider including your laptops or computers in your photoshoot). If you have multiple people taking part in the photoshoot, then make sure you coordinate your outfits so that everyone stays on-brand.
Dedicate time to your photoshoot
With a large company, the amount of time spent on each person can end up shrinking as you desperately try to fit people in. A 15 minute per person shoot can shrink to 10 minutes, then to 5, then even as low 2 minutes. While doing a single photoshoot in 2 minutes is possible, you’re sacrificing individuality as a result. Prevent this by dedicating a large chunk of time to your photoshoot, ensuring that each person is given equal time.
Still not sure where to start with your brand photoshoot? Then feel free to contact New York Headshot Photographer. Our team of photographers can help you capture the perfect brand photos for your company. Give us a call today at 212-262-9777.