A professional headshot is great for branding and marketing purposes, but they have to be marketed properly in order for them to be effective. While the proper marketing techniques will depend on your specific industry and business, there are several options for you to choose from:
In the digital age, having a proper website is key. Your website and/or blog are often the first things that new customers will come across in relation to your business. As a result, you’ll want to create a good first impression by showing there’s a human face behind the computer screen.
Social media sites allow people to connect both casually and professionally. As such, your LinkedIn, Facebook, Instagram, Twitter, and Pinterest accounts should showcase your best self. A good way to do this is to use your professional headshot for your profile picture on each of these sites, especially LinkedIn and other job sites where potential employers will be looking.
Brochures and other forms of old school advertising are still in use in the modern day, so take advantage of them. Using your professional headshot in a brochure will help potential customers see you as a person of authority on a subject or business, earning you their trust along the way.
Our business cards include our name, contact information, website links, and other useful information. In some industries, they can also include your professional headshot. Putting a face to a name will help you stand out from the other business cards a person may receive from week to week, making it more likely that you’ll get a call back.
Whether it’s for a book or an online publication, having a photo of yourself alongside your bio is a good way to stand out and appear more personable. It’s especially helpful if you’re freelancing and trying to push your personal brand.
We live in a visual world; that’s why it’s so important to use your professional headshot as much as you can. However, you need to have a professional headshot before you can use it. So, if you’re looking for a headshot photographer, contact New York Headshot Photographer to book a photoshoot today.